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Volume 68

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Volume 68 Number 3, March 2017

Volume 68 Number 3

The Story of Early Indian Advertising


Edited by:  Jyotindra Jain

Price:   Rs 350 (INR) / $14 (USD)
     

Introduction
Jyotindra Jain

From Craftsmanship to Commercial Art: The New Dispensations of “Art in Industry”
Tapati Guha-Thakurta

The Visual Culture of the Indo-British Cotton Trade
Jyotindra Jain

The Graphic Art of Almanac Advertisements in Colonial Calcutta
Ashit Paul

Commodity Aesthetics: Soap and Cigarette Advertising in Colonial India
Jyotindra Jain

Publicity and Advertising in Early Indian Cinema
Virchand Dharamsey

Matchbox labels and the Stories They Tell
Gautam Hemmady

Brand-Name Advertising and the Making of the Modern Conjugal Family
Douglas Haynes

Early Publicity in India: Trademark, Branding and Advertisement
Arvind Rajagopal

Exotic India in Global Circulation: The Case of the Leibig Trade Cards
Christopher Pinney

The Art of Capturing Stillness: Cinema Lobby Cards
Sabeena Gadihoke

From Advertising to Public Education: Notes on Burmah-Shell in India
Ravi Vasudevan

Book Review
'The Thirteenth Place: Positionality as Critique in the Art of Navjot Altaf' by Nancy Adajania
Akshaya Tankha

The images on the inside cover and pages 1-17 feature advertisement
from archival issues of Marg and trade labels from the civic archives.